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This Is Not Your Grandfather’s Vacation … Or Is It?

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.

8em)–sm” type=”text” content=”bVIRTUOSO® REVEALS HOW GLOBETROTTING FAMILIES TRAVEL TODAY: MICHELIN-STARRED RESTAURANTS, CUSTOM SAFARIS AND CAKE ON A GLACIER/b” data-reactid=”11″>VIRTUOSO® REVEALS HOW GLOBETROTTING FAMILIES TRAVEL TODAY: MICHELIN-STARRED RESTAURANTS, CUSTOM SAFARIS AND CAKE ON A GLACIER

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.

8em)–sm” type=”text” content=”span class=xn-locationNEW YORK/span, span class=xn-chronFeb. 25, 2020/span /PRNewswire/ — Today’s sophisticated youth are blazing new trails as global citizens, impacting everything from their family and friends’ travel choices to new products, destinations and motivations for travel.

Never ones to be casual observers, the younger set are requesting culturally immersive experiences that map to their passions, so says a survey by global luxury travel network a target=_blank href=https://c212.net/c/link/?t=0amp;l=enamp;o=2727841-1amp;h=3429422655amp;u=http%3A%2F%2Fwww.

virtuoso.com%2Famp;a=Virtuoso%C2%AE rel=nofollow noopenerVirtuoso®/a;that tapped into the group’s travel advisors specializing in family travel.

Results revealed that authenticity tops the list of emergent trends, with children driving travel decisions in second place. It comes as no surprise to those with energetic kids that active experiences are the number-one choice for traveling families.

” data-reactid=”12″>NEW YORK, Feb. 25, 2020 /PRNewswire/ — Today’s sophisticated youth are blazing new trails as global citizens, impacting everything from their family and friends’ travel choices to new products, destinations and motivations for travel.

Never ones to be casual observers, the younger set are requesting culturally immersive experiences that map to their passions, so says a survey by global luxury travel network Virtuoso® that tapped into the group’s travel advisors specializing in family travel. Results revealed that authenticity tops the list of emergent trends, with children driving travel decisions in second place.

It comes as no surprise to those with energetic kids that active experiences are the number-one choice for traveling families.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Multigenerational travel remains the most popular family trend, and multiple generations are the second most frequent travel companions behind the immediate family.

Virtuoso advisors typically design custom itineraries that encompass other key trends like experiential travel and adventure trips, such as a last-minute safari for 10 people including grandparents, children and grandchildren. Celebration travel is also growing, with one Virtuoso advisor even designing an span class=xn-locationAlaska/span trip for a grandfather who helicoptered his triplet grandchildren to a glacier for their 13th birthday – complete with cake.

” data-reactid=”13″>Multigenerational travel remains the most popular family trend, and multiple generations are the second most frequent travel companions behind the immediate family. Virtuoso advisors typically design custom itineraries that encompass other key trends like experiential travel and adventure trips, such as a last-minute safari for 10 people including grandparents, children and grandchildren.

Celebration travel is also growing, with one Virtuoso advisor even designing an Alaska trip for a grandfather who helicoptered his triplet grandchildren to a glacier for their 13th birthday – complete with cake.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”While classic European destinations such as span class=xn-locationItaly/span, span class=xn-locationEngland/span and span class=xn-locationFrance/span remain popular with families, other less traditional places are on the rise.

Already well traveled, Generation Z involves itself in planning trips and wants to explore places such as span class=xn-locationCroatia/span, span class=xn-locationMorocco/span and span class=xn-locationAntarctica/span – destinations that likely were not considered vacation spots when their grandparents were the same age.” data-reactid=”14″>While classic European destinations such as Italy, England and France remain popular with families, other less traditional places are on the rise.

Already well traveled, Generation Z involves itself in planning trips and wants to explore places such as Croatia, Morocco and Antarctica – destinations that likely were not considered vacation spots when their grandparents were the same age.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Children today are traveling at younger ages to more distant destinations.

Virtuoso advisors report arranging family adventures with infants in tow, including a baby who stayed in Japanese monasteries while accompanying its parents hiking and cycling, and a one year old who tagged along for a camel ride and dinner in the Moroccan mountains. At times, preschool schedules become paramount even over parents’ work schedules in timing trips.

” data-reactid=”15″>Children today are traveling at younger ages to more distant destinations. Virtuoso advisors report arranging family adventures with infants in tow, including a baby who stayed in Japanese monasteries while accompanying its parents hiking and cycling, and a one year old who tagged along for a camel ride and dinner in the Moroccan mountains.

At times, preschool schedules become paramount even over parents’ work schedules in timing trips.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Young globetrotters expect active immersion in local cultures, but still want downtime.

Beach resort stays rank second on the list of family travel trends, with relaxing on the beach or poolside rating high as the most popular activity. Warm-weather locales such as span class=xn-locationHawaii/span and span class=xn-locationBelize/span score highly as family destinations.

;” data-reactid=”16″>Young globetrotters expect active immersion in local cultures, but still want downtime. Beach resort stays rank second on the list of family travel trends, with relaxing on the beach or poolside rating high as the most popular activity.

Warm-weather locales such as Hawaii and Belize score highly as family destinations.  

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Young travelers are boldly requesting exclusive trip elements, often tailored to their personal interests.

Virtuoso advisors say junior foodies have asked for Michelin-starred restaurants, even knowing the names of chefs at each establishment. Another advisor created a 10-city, 10-day family tour of European car museums.

Other rare family experiences advisors have arranged include front-row viewing at Siena’s Palio and closing a span class=xn-locationNew York City/span pizzeria for family fun. One advisor reserved a seaplane to pick up a young woman from a yacht in the middle of the ocean so she would be home in time for a college interview.

” data-reactid=”17″>Young travelers are boldly requesting exclusive trip elements, often tailored to their personal interests. Virtuoso advisors say junior foodies have asked for Michelin-starred restaurants, even knowing the names of chefs at each establishment.

Another advisor created a 10-city, 10-day family tour of European car museums. Other rare family experiences advisors have arranged include front-row viewing at Siena’s Palio and closing a New York City pizzeria for family fun.

One advisor reserved a seaplane to pick up a young woman from a yacht in the middle of the ocean so she would be home in time for a college interview.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Virtuoso specialists share that family travel sales are strong for 2020.

Fifty-seven percent expect sales to increase from 2019, while 42 percent envision sales will remain steady from last year. Just one percent foresee a minor dip for the coming year.

” data-reactid=”18″>Virtuoso specialists share that family travel sales are strong for 2020. Fifty-seven percent expect sales to increase from 2019, while 42 percent envision sales will remain steady from last year.

Just one percent foresee a minor dip for the coming year.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bFindings from the 2020 Virtuoso Family Travel Community survey:/b” data-reactid=”19″>Findings from the 2020 Virtuoso Family Travel Community survey:

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bTop Family Travel Destinations;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;/b” data-reactid=”20″>Top Family Travel Destinations                                        

Italy Hawaii England Costa Rica France<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bTop Family Travel Destinations on the Rise/b” data-reactid=”27″>Top Family Travel Destinations on the Rise

Croatia Belize Kenya Morocco Antarctica<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bTop Family Travel Trends;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; /b” data-reactid=”34″>Top Family Travel Trends                                                 

Multigenerational trips Beach resort stays Active/adventure trips Celebration travel Experiential travel<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bTop Emerging Family Travel Trends/b” data-reactid=”41″>Top Emerging Family Travel Trends

Authenticity Children driving travel decisions Wow amenities for children Visiting less touristed places Skip gen (grandparents and grandchildren) <p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bTop Family Travel Activities/b” data-reactid=”48″>Top Family Travel Activities

Active experiences Relaxing on beach/poolside Classes or lessons Animal viewing/interactions Exploring local culture via food<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bGeneration Z Influence on Travel;/b” data-reactid=”59″>Generation Z Influence on Travel 

Involve themselves in planning trips Book culturally immersive experiences Look for visual trips for social media Influence others online or via word of mouth Personalize travel to interests <p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bMost Frequent Family Travel Companions;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; /b” data-reactid=”66″>Most Frequent Family Travel Companions                                 

Immediate family Multigenerational family Family and friends Multiple families Mother/daughter or father/son<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Virtuoso‘s Family Travel Community advisors provided insights in this survey into the top trends for this flourishing niche.

” data-reactid=”73″>Virtuoso‘s Family Travel Community advisors provided insights in this survey into the top trends for this flourishing niche.

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”Virtuoso photos: a target=_blank href=https://c212.

net/c/link/?t=0amp;l=enamp;o=2727841-1amp;h=2652678997amp;u=https%3A%2F%2Fcdn2.webdamdb.

com%2Fv1_1280_w4ofYvGCOSX5.jpg%3F1573059863amp;a=Morocco rel=nofollow noopenerspan class=xn-locationMorocco/span/a, a target=_blank href=https://c212.

net/c/link/?t=0amp;l=enamp;o=2727841-1amp;h=1562694367amp;u=https%3A%2F%2Fcdn2.webdamdb.

com%2Fv1_1280_YBL5YYAldfS6.jpg%3F1529087146amp;a=Croatia rel=nofollow noopenerspan class=xn-locationCroatia/span/a, a target=_blank href=https://c212.

net/c/link/?t=0amp;l=enamp;o=2727841-1amp;h=961892450amp;u=https%3A%2F%2Fcdn2.webdamdb.

com%2Fv1_1280_gZ1ou38iLD29.jpg%3F1560970709amp;a=Kenya rel=nofollow noopenerspan class=xn-locationKenya/span/a” data-reactid=”74″>Virtuoso photos: Morocco, Croatia, Kenya

<p class="canvas-atom canvas-text Mb(1.

0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”bAbout Virtuosobr/bbVirtuoso® /bis the leading international travel agency network specializing in luxury and experiential travel.

This by-invitation-only organization comprises over 1,100 travel agency locations with more than 22,000 elite travel advisors in over 50 countries throughout span class=xn-locationNorth America/span, span class=xn-locationLatin America/span, the span class=xn-locationCaribbean/span, span class=xn-locationEurope/span, span class=xn-locationAsia-Pacific/span, span class=xn-locationAfrica/span and the span class=xn-locationMiddle East/span. Drawing upon its preferred relationships with more than 2,000 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.

(U.S.

) span class=xn-money$30 billion/span in annual travel sales make Virtuoso a powerhouse in the luxury travel industry. For more information, visit a target=_blank href=https://c212.

net/c/link/?t=0amp;l=enamp;o=2727841-1amp;h=277789741amp;u=http%3A%2F%2Fwww.virtuoso.

com%2Famp;a=www.virtuoso.

com rel=nofollow noopenerwww.virtuoso.

com/a.” data-reactid=”75″>About Virtuoso
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel.

This by-invitation-only organization comprises over 1,100 travel agency locations with more than 22,000 elite travel advisors in over 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,000 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.

(U.S.

) $30 billion in annual travel sales make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.

virtuoso.com.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.

8em)–sm” type=”text” content=”;” data-reactid=”78″> 

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0em) Mb(0)–sm Mt(0.8em)–sm” type=”text” content=”SOURCE Virtuoso” data-reactid=”91″>SOURCE Virtuoso

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