Home / Australia / The Wrap: Tourism Western Australia enlists help of SIA, AirAsia to fly in more Asian travellers

The Wrap: Tourism Western Australia enlists help of SIA, AirAsia to fly in more Asian travellers

News Roundup: Airlines and airport in the focus this week with the region’s two leading carriers tying up with Tourism Western Australia to fly more tourists from their individual markets to the Australian state. Meanwhile Air New Zealand joins in the global ‘war’ against single-use plastic, while Dubai Airports launches a high-tech system to monitor airport operations in real time

Travel: Tourism Western Australia enlists help of SIA, AirAsia to fly in more Asian travellers

Handshake to boost Australian tourism (L-R): Tourism Western Australia country manager for Singapore and Malaysia Ava Ang tourism minister Paul Papalia with AirAsia X Malaysia CEO Benyamin Ismail Malaysia marketing manager Chia PinYu flanked by AirAsia crew

Tourism Western Australia (TWA), armed with international marketing funds of A$12 million (US$8.4 million), is on an aggressive drive to attract more Asians to the state, roping in the region’s two largest carriers Singapore Airlines and AirAsia to do that .

The expanded A$12 million marketing boost
was announced by Western Australian premier Mark McGowan and its tourism
minister Paul Papalia in March to grow the state’s visitor economy.

“It is the biggest international marketing push in the state’s history,” is how Papalia described the campaign, adding that “growing tourism is key to the state government’s plan to diversify the economy, create jobs and develop business opportunities.”

TWA started the blitz in Singapore on July 1, signing pacts with travel agency Dynasty Travel and Singapore Airlines.

The three-year global cooperative marketing agreement with SIA sees the two partners fund a A$5 million marketing plan to jointly promote travel to Western Australia in 10 key international markets via  SIA’s services to Perth. The markets include China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, the UK, the US and Germany/Switzerland.

Also
included are advertising through TV channels and digital/print media on special
travel packages and promotional airfares.

SIA
senior vice president sales and marketing Campbell Wilson remarked that the
deal was an extension of its 20-year partnership with TWA, and it would
encourage more travellers to visit the state.

Papalia added the aim of the partnership “is to fill the flights through promotional airfares and offer visitors adventure-filled travel packages” to experience what Western Australia has to offer.

Two days later the Western Australian delegation landed in Kuala Lumpur to seal an expanded cooperative marketing agreement with AirAsia.

The deal with the LCC, worth A$1 million, will involve joint marketing campaigns to promote affordable flights to Western Australia, including flight deals, print, television, radio, cinema and online advertising.

Both parties hope the combined campaign activity in Malaysia alone will generate more than 29,000 visitors. Malaysia is Western Australia’s second biggest source of overseas visitors.

AirAsia X Malaysia’s CEO Benyamin Ismail disclosed that since the LCC started flying to the Australian state in November 2008 it has carried more than three million guests on the Kuala Lumpur-Perth, Bali-Perth and Lombok and Perth routes.

He said there was good demand for Perth and
greater Western Australia, and the pact with the state would “boost joint
marketing efforts in Malaysia, India, China and Japan where our route network
is the strongest.” 

In agreement is Papalia: “This cooperative
marketing agreement will not only encourage more Malaysians to visit the state
but the marketing activity in connecting markets of India, China and Japan will
help entice holidaymakers from those markets as well.”

The signing follows the successful launch of Tourism Western Australia’s Muslim Travel Guide, which features road trip routes, itineraries, must-visit attractions, restaurants and Muslim-friendly facilities in the state (check it out).

Environment: Air New Zealand introduces initiatives to reduce single-use plastic on flights

Plastic bottles are being removed from Air New Zealand’s flights.
(Image credit: VTT Studio/Getty Images)

Air New Zealand has joined the movement among airlines to remove single-use plastic waste on flights with the rolling out of a series of initiatives to remove plastic items including bottles and sauce packets.

Beginning this month the airline has taken out individual plastic water bottles from its Business Premier and Premium Economy cabins, as well as from its Works Deluxe (category that guarantees empty seat to passengers in economy class) on the Tasman and Pacific Island services that are under five hours.

This is expected to divert more than 460,000 bottles from landfill annually and reduce carbon emissions by more than 300,000 kilogrammes per year by reducing weight on the aircraft, the airline said in a press statement.

On mainland North America and Hong Kong services the airline is removing individual plastic sauce packets from Business and Premier cabins. It expects to eliminate them entirely from the global network by end October.

Passengers will instead be served sauce in
reusable dishes “which is expected to prevent around 200,000 plastic packets
going to landfill each year,” said the carrier.

It is also set to roll out coffee cups made from plants rather than plastic across its domestic and international networks from October, while plastic water cups will be replaced by recyclable alternatives from September.

According to the airline, its previous commitment targeted coffee and water cups on the domestic network where the majority of cups are used. “However, the scope has now expanded to introduce the lower impact cups across the international network, lifting the total number of cups being replaced this year from 14.7 million to 44.5 million.”

Anna Palairet, Air New Zealand’s acting head of sustainability, said the airline was focused on reducing the amount of single-use plastic products it purchases at source, as the lack of composting infrastructure in New Zealand at present poses a challenge.

“Single-use plastic is a highly topical and visible issue for us and our customers, so we’re really pleased to be able to share this progress to celebrate Plastic Free July.”

She noted that passengers are also helping to reduce use of single-use plastic products. “It’s great to see more and more customers are bringing their reusable drink bottles and keep cups on board, and we encourage people to do this – our cabin crew team is happy to fill these.”

Other airlines that have recently embrace the removal of single-use plastic inflight include Middle East carriers Emirates that pledged all its flights “will soon be plastic straw-free”, and Etihad Airways with plans to cut usage of single-use plastics across the organisation by 80% by the end of 2022.

Technology: Dubai Airports launches high-tech system to monitor operations in real time

realtimeDXB helps to improve operations and manage disruption at Dubai International
(Image credit: Dubai Airports)

Dubai Airports, the operator of Dubai International (DXB), has launched a high-tech system that monitors airport operations in real time and visualises traffic flows to support smooth operations at the world’s busiest airport.

realtimeDXB, a bespoke cloud-based platform, gathers data generated by more than 50 operational systems including those of Dubai Airports and its service partners.

Damian Ellacott, vice president of the Airport Operations Control Centre at Dubai Airports, said as the system makes key operational information visible in real time to all service partners involved in the day-to-day running of the airport, it provides them with “enhanced decision-support tools to improve operations and manage disruption more effectively.”

In its initial phase realtimeDBX will focus
on aircraft flow, airfield activity including aircraft and vehicle movements,
status of aircraft stands, flight data information, arrival, turnaround and
departure processes, alert generation and performance analysis.

Dubai Airports is working on the next phase
of the system, which will focus on passenger and baggage flows within the
terminals.

According to the airport operator, the use of real-time information and advanced smart gates is already helping enhance customer experience at DXB. In Q1 2019, the airport reduced customer wait-times by 30% as a direct result of these systems.

• Featured image is th famous sunset camel ride along Cable Beach in Broome, Western Australia. Credit: paul-fowler/Getty Images