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Tag Archives: marketing

Australia Launches New ‘Come Live Our Philausophy’ Marketing Campaign

Tourism Australia is hoping to attract more North American travelers with the launch of a new marketing campaign that invites travelers to “Come Live our Philausophy.” The campaign, which was launched in Australia on Oct. 30, will start to roll out in North America over the next few months, and …

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Tourism Australia splashes cash on social media stars, led by one linked to Hong Kong protests

Posted December 12, 2019 04:13:21 Video: Hong Kong influencer Hins Cheung was paid $112,500 by Tourism Australia. (ABC News) Tourism Australia splashed more than half a million dollars on social media influencers in 2018-19, alongside other government enterprises such as Australia Post. But the organisation turned its back on social …

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MMPRC begins roadshow to promote Maldives in China Nov 26, 2019

Maldives Marketing Public Relations Corporation (MMPRC) has commenced a series of marketing activities in China to promote Maldives. MMPRC said they will be conducting their 13th roadshow for the year in China from 25th November to December 2 in association with Singapore Airlines. The roadshow will be conducted in Beijing, …

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Brisbane rolls out its BrandStory in South-East Asia

Brisbane Marketing and Brisbane Airport Corporation (BAC) has signed Singapore-based strategic marketing and travel representation consultancy BrandStory to represent the city in Southeast Asia. It is the first time the city has coordinated resources in a marketing consortium to target key international markets. Brisbane Marketing CEO, Brett Fraser said it …

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Hawai’i Tourism Oceania attends first-ever Fall Tourism Update

For the first time, Hawai‘i Tourism Authority (HTA) has hosted a Fall Tourism Update, running across November 18 and 19 at Hilton Waikoloa Village on the Island of Hawai‘i. The Fall Tourism Update provided HTA’s global marketing teams the opportunity to present their 2020 brand marketing plans to tourism industry …

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Amrit Resort & Residences Announces Expanding Executive Team As It Aims for Spring 2020 Opening Co-General Managers, Director of Spa and Director of Marketing Named

SINGER ISLAND, Fla. (PRWEB) November 28, 2019 Amrit Resort Residences – due to open on Singer Island in Palm Beach County in Spring 2020 – has announced important new additions to its executive team. This group of esteemed hospitality and wellness industry executives include two Co-General Managers, a Director of …

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Nov 26, 2019 MMPRC begins roadshow to promote Maldives in China

Maldives Marketing Public Relations Corporation (MMPRC) has commenced a series of marketing activities in China to promote Maldives. MMPRC said they will be conducting their 13th roadshow for the year in China from 25th November to December 2 in association with Singapore Airlines. The roadshow will be conducted in Beijing, …

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2 hours ago MMPRC begins roadshow to promote Maldives in China

Maldives Marketing Public Relations Corporation (MMPRC) has commenced a series of marketing activities in China to promote Maldives. MMPRC said they will be conducting their 13th roadshow for the year in China from 25th November to December 2 in association with Singapore Airlines. The roadshow will be conducted in Beijing, …

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Are brands ready for multicultural marketing?

The recently launched Tourism Australia ‘Philausophy’ campaign attracted its fair share of criticism, with many arguing the word play for international audiences, particularly in non-English speaking countries, will be confusing. It serves to highlight the many challenges of multicultural marketing and the hazards when it isn’t executed with the right approach. …

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in a day MMPRC begins roadshow to promote Maldives in China

Maldives Marketing Public Relations Corporation (MMPRC) has commenced a series of marketing activities in China to promote Maldives. MMPRC said they will be conducting their 13th roadshow for the year in China from 25th November to December 2 in association with Singapore Airlines. The roadshow will be conducted in Beijing, …

Read More »