It is 2018 indeed, just in case you’re still using ‘2017’ on your emails and sign-outs.
The question there-in therefore is, how much did you achieve? What did you do? Did you manage to move from A to P or did you get stuck somewhere at point B? Was 2017 that kind of year where you felt you’d achieved enough? Or maybe you got obstructed by the ‘political drama’ that you ended up accomplishing less and having quite the ‘disappointment’ that marked the end of 2017…for many of us!
I happened to be among those youths who achieved less, compared to what I had set out to do. I, however, noticed how much those who opted to ignore the drama to concentrate on their businesses and work thrived at the end of the year. Whilst I was busy looking for a few ‘coins’ to take me through Christmas, my counterparts were in Seychelles on vacation.
I had practically earned nothing from this whole ‘togikwaatako’ drama. While we were busy ranting, others were busy earning. It’s simply the other side of the coin. I finally understood why, despite their varied grievances, the majority of business people down-town dislike ‘politically driven chaos’.
And I am not saying that it is wrong to get acquainted with facts and current affairs. It is not wrong to know what is happening in our country, who the new president is (don’t laugh) or which MP was caught ‘stealing’ people’s land.
But the question I want to ask you; how much of this is adding to your daily income and to your knowledge for survival in the industry were you work?
As a marketer, instead of togikwaatako, I believe I should have indulged myself more into current affairs in the marketer’s world, thereby adding value to my industry and work place. That is the point. And again, making a point or two about this political drama is not wrong but, to what end?
2017 stamped it in my face that no matter how much noise you make on social media, the battle is on the ground and not on social media.
Waste not your energy on things that will not materialize! We ‘screamed’ the loudest (and am sure the gods were moved) but in the end, ‘they touched it’! All that energy…!
It’s now a fresh new year, 2018 and we are still the same youth who, generally, have no access to better jobs, resources, investment opportunities and still waiting on the ‘gavumenti etuyambe’ scheme to break-even. Do we want to hold on to this kind of hopelessness or get serious with moving forward?
The French say; chacun pour soi, et notre Deus pour tous so be your own hero! Be the one that gets to Seychelles at the end of 2018 and not the one that crawls through Christmas while grumbling over another ‘disappointment’!
My two-pence; let’s get active, let’s get into more creative ways of making money out of this ‘cash-less’ Uganda (as long as we do not go all-out ‘kifeesi’), let’s dedicate our youthful energy to hard-work (which ‘they’ say pays off) and developments. Let’s get into agriculture, spend more time making useful networks, invest in our minds, invent and innovate.
Let’s make it our business to invest in those things that should move us from point A to point Z. I believe that despite the feeling of being let down by this government and it’s…’poli-ticks’, there is much more positive we can look at and brush aside the ‘ticks’!
Bonny Tamale is a Marketing Professional.