Artificial Intelligence and e-commerce marketing company OpenDNA (ASX: OPN) has inked an agreement with Sightseeing Pass Australia to market and sell Australian tourism packages to Chinese travellers.
Under the two-year deal, OpenDNA’s RooLife e-commerce platform will market to and profile prospective travellers while also suggesting appropriate travel plans to Chinese visitors seeking holiday packages in Australia.
Importantly, the deal will allow industry partners in China and Australia to access attractive travel deals with OpenDNA to manage collection of all payments via the preferred WeChat and Alipay payment methods.
The duo will provide tour package marketing material in Mandarin and Sightseeing Pass Australia will source and deliver all tour packages with a focus on guided tours delivered by guides in Mandarin language
The deal represents a significant opportunity for OpenDNA, giving it access to Australia’s largest inbound tourism sector of 1.43 million Chinese tourists who are currently spending $10 billion per annum.
According to OpenDNA, the integration of its China marketing and sales capabilities, together with Sightseeing Pass Australia’s multi award-winning online travel platform, will provide access to more than 350 tours and multi-attraction discounted passes.
Partnership in line with broader strategy
Lately, the company has stepped up its efforts to market products and services into the rapidly growing consumer market in China, having recently entered into an agreement with health and wellness company Better Nature to lead its entry into the growing Chinese market.
Commenting on the deal with Sightseeing Pass Australia, OpenDNA chief executive officer Bryan Carr said he expected this new product offering to be a digital disruptor and game changer in the tourism sector.
“Our combined offering will allow us to promote tours directly to Chinese travellers online, accept payment from their mobile wallet either via WeChat or Alipay and rely upon a well known and highly-credentialed tour aggregator such as Sightseeing Pass Australia to deliver the tour packages – it’s a perfect solution for both companies and all Chinese tourists.”