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Lake Wanaka Tourism Wins Breakthrough Destination

Wanaka, New Zealand (Monday April 15,
2019) Lake Wanaka Tourism (LWT) took out the win at
a gala dinner held in Sydney last Thursday April 11, in the
Breakthrough Destination category, at the Mumbrella Travel
Marketing Awards.

Australia’s only dedicated travel
marketing awards attracts entries from the very top agencies
across PR, media and advertising teams worldwide, with the
2019 awards the best work seen in recent history. With
categories across PR, media, creative and brand, leading
industry experts serve as jurors, to decide the industry’s
standout work from the past year.

LWT was the winner of
Breakthrough Destination – this category seeks to recognise
a destination (of any size) that has made a significant
impact within the travel industry achieving substantial
recognition across the industry or in the media by releasing
a cut- through campaign.

LWT’s General Manager James
Helmore said, this award is a brilliant tribute to the LWT
team and the exceptional quality of work they

“Over the past year Wanaka’s visitor economy
has hit record levels, with visitors staying longer and
spending more. Key tactical activity targeting travel in the
shoulder periods has focused on value over volume, resulting
in an increase of visitor spend at a greater rate than
nights. This award is definitely validation of our fresh
marketing approach into Australia, and the results we have
been able to achieve

Not only did we take out this highly
contended category, but our digital agency The Wired were
shortlisted as finalists in the Best Media Strategy category
for the LWT #SKIWANAKA campaign, alongside UM with Droga 5
for Tourism Australia’s $100 million campaign Dundee: Son
of a Legend Returns.”

Tourism New Zealand and Air New
Zealand were also recognised taking out the Award for
Bravery for 100% Pure New-Australia Land.

For a full list
of all the winner of the 2019 Mumbrella Travel Marketing
Awards go to https://mumbrella.com.au/travelawards


Scoop Media