One of the main goals of the Fiji International presented by Fiji Airways golf tournament is to promote the island paradise to the world and it continues to deliver with the 2018 event set to attract even more international visitors thanks to a recent familiarisation tour.
Several travel operators and media visited the island in June and the promotion is already paying dividends with one Australian golf travel specialist confirming a ‘double digit’ group making the journey to Fiji for the 2018 tournament.
Mark Sawyer, owner of Sydney based Golf Tours Abroad, was among those invited to sample what Fiji has to offer and came away more than a little impressed.
“Unexpected,” he said of what he found on his first trip to Fiji, “and extremely pleasantly surprised.
“The two courses at Natadola Bay Championship Golf Course and Denarau Golf and Raquet Club are both fantastic and well worth planning an entire trip around,” he says.
“But there ne to be more than just golf, even on a golf holiday, and this is where Fiji really delivers.
“There is such a diverse and fascinating culture and such a broad range of activities and things to see and do that in my mind it is really an untapped market for us here in Australia.”
“But even outside tournament time I can see a lot of golfers wanting to visit Fiji to experience the laidback atmosphere, the stunning views from the golf courses and the challenge of the courses themselves.”
PGA of Australia CEO Gavin Kirkman said promoting Fiji as a destination was one of his organisation’s major goals when launching the Fiji International in 2014 and he was pleased to see that coming to fruition.
“The Fiji International presented by Fiji Airways is about much more than just a golf tournament,” he said. “What we are seeing with international tour operators getting involved and bringing groups to the event is just the tip of the iceberg, really.
“There is no more powerful advertising than word of mouth and we are proud to be playing our part in delivering that message to the world.”
To be held from 2-5 August 2018, the Fiji International presented by Fiji Airways will be played at the Natadola Bay Championship Golf Course which boasts breathtaking views of the Coral Coast and is home to the Natadola Beach Land Estate.
Enticed by the tropical destination, the Fiji International presented by Fiji Airways has attracted some of the world’s best golfers since its inaugural staging in 2014, including Fijian hero and three-time Major champion Vijay Singh, 2017 champion Jason Norris, 2016 champion Brandt Snedeker, 2015 champion Matt Kuchar and 2014 champion Steven Jeffress, Steven Bowditch, Boo Weekley and Nick Price.
In 2018, the Fiji International presented by Fiji Airways continues to have a global presence confirming its position as an integral tournament in the South Pacific region, with the tournament being tri-sanctioned by the European Tour, ISPS HANDA PGA Tour of Australasia and Asian Tour.
A Pacific paradise, the Fiji International presented by Fiji Airways also boasts some of the most unique hospitality options in world golf with the par-3 8th hole providing the perfect vantage point to watch the golf, whilst socialising on the beach.
More than just a golf tournament, the Fiji International presented by Fiji Airways aims to leave a lasting legacy for golf in the Pacific region, with the PGA of Australia supporting initiatives to introduce and grow the game in Fiji.
Owned by Sports and Entertainment (SEL) and the PGA of Australia, the Fiji International presented by Fiji Airways is proudly supported by the Fijian Government, Tourism Fiji and the InterContinental Fiji Golf Resort Spa as the official resort of the tournament.