For the few people who haven’t seen the 2008 thriller, which spawned a couple of sequels, Liam Neeson plays a former CIA agent whose daughter is kidnapped by an Albanian sex trafficking ring.
“Hey Liam,” the main page of the #takenbyalbania official website reads.
“In popular culture, Albania has been coloured as a haven for thugs, criminals, and gangsters. “While we understand that perception might make for good movies, like ‘Taken’ (2008), it’s wholly untrue!”
CLICK HERE TO GET THE FOX NEWS APP
On social media, responses are mixed.
To be fair, coming up with a tourism campaign slogan is a tough job. A single catchphrase has to grab the attention of millions of people and convince them to spend their time, and a lot of their money, traveling to whatever place it’s trying to sell.
There have been a whole range of approaches over the years. There’s the gently rousing approach, like Iceland’s “Come and be inspired.” There’s the cheeky, in-your-face approach, like Australia’s “Where the bloody hell are you?”
FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS
There are also ads that fumble a great idea. Earlier this month, Tourism Australia was forced to re-do its new advertisement for its UnDiscovered Australia campaign after a glaring error was spotted in the first version, set in Western Australia.
The problem is, the sun in the image appeared to be setting in the east — even though the sun famously sets in the west. The error has since been fixed.
This article originally appeared on news.com.au.