Visitation to Exmouth is set to boom with the announcement of affordable flights between Perth and the Ningaloo town announced last week.
Qantas, in partnership with the State Government, will trial the cheap flights over the peak travel season, starting on June 7.
The $169 one-way fares will apply to flights from Friday to Monday booked 45 days ahead of travel, offering a saving of about $180 for a return trip.
Shire of Exmouth chief executive Cameron Woods said the coastal town was the the jewel in the crown of WA tourism.
“Iconic imagery from the Ningaloo is regularly featured in Tourism WA and Tourism Australia promotions,” he said.
“This trial makes bucket-list experiences, including swimming with whale sharks and humpback whales, more accessible for local, interstate and international visitors.
Tourism Minister Paul Papalia said the Qantas deal would make Exmouth and the Ningaloo Reef more accessible to thousands of visitors.
“The region is home to two World Heritage-listed areas, one of the world’s only beaches made entirely of shells and, of course, the biggest fringing reef on the planet at Ningaloo,” he said.
“The Qantas initiative will make it more attractive for holidaymakers to discover all of these treasures.”
Mr Woods is also hopeful increased visitation could stimulate more investment in the town through a drive in demand for increased accommodation types.
“It will encourage private investment to meet the demand and stimulate the economy through the construction of additional accommodation followed by an increase in employment to service accommodation and the hospitality sector,” he said.
The flights are available to book online or though a travel agent.
If the trial is successful, the State Government and Qantas plan to expand it.