Home / Australia (page 3)

Australia

South Australian Tourism Commission’s Tell Us Where campaign delivers results

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network, which highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, …

Read More »

Could VR lead to more environmentally-friendly “travel”?

In Partnership: Monday, October 15, 2018, 1:59 PM – Tourism is often about seeking deeper emotional and personal connections with the world around us. It’s a quintessential part of the “experience economy”, creating memories that can be recalled, re-lived and re-shared for a lifetime. But not all travel experiences take …

Read More »

SA artists ‘humiliated’ in Australia over heritage music performance

Local artists are upset at being sidelined at an international event designed to promote South African heritage. In a Facebook post, promoter Beryl Crosher-Segers expressed her frustration that an Australian event on October 14 designed to showcase local culture to an Australian audience. “I am a show producer and my …

Read More »

Nearly $5 billion pumped into Aussie economy via cruise tourism annually

Cruise tourism generates nearly $5 billion annually for the Australian economy, a new report has found. Commissioned by Cruise Lines International Association (CLIA) Australasia and the Australian Cruise Association (ACA), the new independent assessment by AEC Group revealed that cruise tourism was worth $4.8 billion to the Australian economy in direct …

Read More »

Australia 14th most popular destination for Chinese tourists

Share on twitter by Michael Smith Shanghai | Australia ranked 14th in a key list of popular destinations for Chinese tourists during the biggest travelling week of the year, slipping two spots on the same time a year ago but improving over the last six months. Chinese travel agents said …

Read More »

Winners Revealed For AMI’s Marketing Excellence Awards 2018

Tourism Australia, Mater Education and Braveda were among major award winners at the Australian Marketing Institute (AMI) Awards for Marketing Excellence 2018 last night in Sydney. In its 36th year, the awards celebrated and recognised the industry’s most outstanding achievements of 2018. Each year, the awards honour campaigns from a …

Read More »

See the first ever drone footage of Australia’s Kata Tjuta

Most people have heard of Uluru, formerly called Ayers Rock, in the red centre of Australia, but within the same national park is another rock formation that is taller, wider and, arguably, even more, impressive than the famous monolith. Kata Tjuta, the secret heart of the Red Centre. Photo courtesy …

Read More »

There’s nothing like Australia, says Parineeti Chopra

To woo more tourists from India, Tourism Australia recently rolled out a multi-ad campaign featuring actress Parineeti Chopra. Conceptualised by BBDO Sydney, the campaign looks to address some popular misconceptions about Australia and highlights its many tourist attractions. So, what are these misconceptions? Well, 78 per cent of Indians think Australia …

Read More »

VR technology gives new meaning to ‘holidaying at home’. But is it really a substitute for travel?

Tourism is often about seeking deeper emotional and personal connections with the world around us. It’s a quintessential part of the “experience economy”, creating memories that can be recalled, re-lived and re-shared for a lifetime. But not all travel experiences take place in the real world. With the evolution of virtual …

Read More »

VR technology gives new meaning to ‘holidaying at home’. But is it really a substitute for travel?

As virtual reality technology improves, it creates new opportunities for travellers seeking new experiences. This is the latest instalment of our series exploring how technology is changing tourism. Tourism is often about seeking deeper emotional and personal connections with the world around us. It’s a quintessential part of the “experience …

Read More »